the grid is changing.
bring people with you.
Data centers, storage, new generation. The buildout is moving fast, and it only works if communities, regulators, and customers come along. Summer Friday builds the brand and campaigns that earn that trust.
Book a Strategy Callyou can't permit your way past people.
Every project in this industry has two audiences: the ones who sign contracts and the ones who show up at town halls. Winning the second audience takes more than a fact sheet. It takes a story that connects what you're building to what a community cares about.
We've done this work at utility scale, building campaign platforms that engage real communities across regions with different needs, concerns, and politics.
understand the ground.
Research into each community and stakeholder group: what they value, what they fear, what they've heard.
build the platform.
A campaign idea big enough to carry the mission and flexible enough to speak locally.
show up consistently.
Creative, content, and grassroots activation that keep the promise visible over time.
2 regions, multi-audience platform From one video request → a full community campaign
National Grid wanted to make a bolder statement about its commitment to the clean energy transition and the communities it serves. They came to us for a video. We pushed deeper, building Project C: a full campaign platform and grassroots program engaging diverse communities across New York and Boston.
Full Case-study here: https://heysummerfriday.com/national-grid/
building something big? give people a reason to want it built.
Summer Friday is a boutique brand, creative, and content agency founded in New York, specializing in financial services, fintech, and healthcare. Clients include Morgan Stanley, E*TRADE, J.P. Morgan, Cigna Healthcare, Addepar, VanEck, and BNY Mellon. Learn more at heysummerfriday.com.
Vertical expertise:Wealth Tech·Health·AI Companies·Energy·Fintech·Insurance