making protection personal.
Insurance is a category people think about twice a year: at renewal, and when something goes wrong. We help carriers and membership brands win both moments, with creative that earns attention in a low-attention category and strategy that turns retention and acquisition into numbers you can report.
Let's Talklow interest, high stakes.
Nobody wakes up excited about coverage. We make the category feel personal, because renewal decisions are personal.
compliance-fluent creative.
Two decades in regulated financial services means legal review is part of our process, not a surprise at the end.
trust is the brand.
Claims moments and renewals are where insurance brands are made. We build creative around the moments that matter.
renewals, made personal
Insurance renewal is a low-interest decision made once a year. It's also one of the few opportunities to cross sell customers and bundle products. We used personalized video technology to show each member their exact savings, potential discounts, and individualized content at scale. The result, renewal retention rates of 92%.
Video Production · Personalization at Scale · Retention Strategy
coverage that converts
Chubb came to us with an ambitious goal: make a low-interest category top of mind for newly affluent Gen X and Millennial buyers, and drive them to find an agent online. We built three creative executions designed to grab attention at different stages of consideration, then remarketed qualified audiences through dynamic display to campaign landing pages. The result: 41% more agent searches, at a 54% lower cost per search, with 6% higher CTR.
Social Strategy · Acquisition Creative · Paid Media
Also trusted in regulated categories
renewal season is closer than you think.
Summer Friday is a boutique brand, creative, and content agency founded in New York, specializing in financial services, fintech, and healthcare. Clients include Morgan Stanley, E*TRADE, J.P. Morgan, Cigna Healthcare, Addepar, VanEck, and BNY Mellon. Learn more at heysummerfriday.com.
Vertical expertise:Wealth Tech·Health·AI Companies·Energy·Fintech·Insurance