money is
emotional.
your brand
should act
like it.
Checking, credit, lending, investing. Every financial product is really a trust product. Summer Friday has spent 20 years making financial brands people believe in, from E*TRADE to the next generation of fintech.
Book a Strategy Callthe category is loud. trust is quiet.
Consumer fintech competes on the most crowded screens in the world, in a category where one bad impression costs everything. Performance marketing gets the click, but the brand decides whether anyone connects their paycheck, their savings, or their future to your app.
We've built financial brands at every altitude: reframing lending for skeptical borrowers, teaching a generation to invest, and taking crypto mainstream in North America.
How We Work
find the truth.
Research into what your audience actually feels about money, not what the category assumes.
build the brand.
Positioning and identity that make a financial product feel safe, smart, and worth switching to.
earn attention.
Education content, social, and acquisition creative that converts without eroding trust.
Featured Case Study: E*TRADE
client partner
since 2007
Client since 2007 Investor education across every platform
In 2007, before YouTube was a marketing channel, E*TRADE bet on investor education video, and bet on us to build it. Nearly two decades later, we're still their content partner, through platform shifts, market cycles, and an acquisition by Morgan Stanley.
want a financial brand people actually trust? start here.
Summer Friday is a boutique brand, creative, and content agency founded in New York, specializing in financial services, fintech, and healthcare. Clients include Morgan Stanley, E*TRADE, J.P. Morgan, Cigna Healthcare, Addepar, VanEck, and BNY Mellon. Learn more at heysummerfriday.com.
Vertical expertise:Wealth Tech·Health·AI Companies·Energy·Fintech·Insurance·Credit Unions