healthcare
buyers buy trust.
care signal
clear language
human proof
Complex products, skeptical HR buyers, regulated claims. Summer Friday makes health stories clear, credible, and human, with award-winning work for some of the biggest names in healthcare.
complexity is not a personality.
Health tech companies sell to the hardest rooms in business: benefits leaders drowning in vendor pitches, clinicians allergic to hype, and members who tune out anything that sounds like insurance. More features and more claims don't win those rooms. Clarity does.
We've spent years turning dense healthcare subject matter into content people actually read, watch, and act on, without triggering legal, and without dumbing it down.
How We Work
listen first.
Research with the audiences that matter (consumers, employers, plan leaders) before a word gets written.
find the story.
Content pillars and messaging that make your data mean something to each buyer.
publish everywhere.
Reports, campaigns, video, and social that carry one consistent story into every channel.
Featured Case Study: Evernorth
the work
Health Care in Focus
2 Platinum DotCOMM Awards · 3 audiences, 1 story
For Evernorth's Health Care in Focus study, we partnered with Ipsos to survey consumers, employers, and health plan leaders, then turned the findings into a comprehensive report and multi-channel lead generation campaign. The work earned two Platinum DotCOMM Awards.
got a complex story? that's our favorite kind.
Summer Friday is a boutique brand, creative, and content agency founded in New York, specializing in financial services, fintech, and healthcare. Clients include Morgan Stanley, E*TRADE, J.P. Morgan, Cigna Healthcare, Addepar, VanEck, and BNY Mellon. Learn more at heysummerfriday.com.
Vertical expertise:Wealth Tech·Health·AI Companies·Energy·Fintech·Insurance·Credit Unions